隨著中國(guó)變頻器和傳動(dòng)市場(chǎng)容量的不斷擴(kuò)充，西門子大型傳動(dòng)也逐漸滲透到了更廣的領(lǐng)域，包括在冶金、水處理、石油、港口、采礦、電力、船用、造紙、橡膠、塑料工業(yè)等領(lǐng)域隨處可見。近年來，西門子大型傳動(dòng)的本地化運(yùn)作帶給客戶更多更新的解決方案。2005年6月，西門子完成了對(duì)羅賓康公司的整體收購(gòu)，使得西門子大型傳動(dòng)成為外界關(guān)注的焦點(diǎn)。本刊近日特對(duì)西門子（中國(guó)）有限公司大型傳動(dòng)部總經(jīng)理Roland Ehrl先生進(jìn)行了專訪。 　　《控制與傳動(dòng)》：西門子的大型傳動(dòng)產(chǎn)品廣泛應(yīng)用在冶金、水/水處理、石油/天然氣、港口、采礦、電力、船用、造紙、橡膠、塑料工業(yè)等領(lǐng)域，且隨著中國(guó)制造業(yè)的發(fā)達(dá)而銷售業(yè)績(jī)大增，您認(rèn)為大型傳動(dòng)在哪些領(lǐng)域最具增長(zhǎng)潛力？在其他領(lǐng)域西門子將如何進(jìn)一步發(fā)展？ 　　The products of Siemens Large Drives are widely used in the areas of metallurgy, water/waste water, oil&gas, port, mining, power, shipbuilding, paper, rubber and plastic. And LD business in China is developing very fast due to booming market of manufacture. What do you think is the most potential area for Siemens Large Drives business, and how will you develop the business in other areas? 　　Roland Ehrl先生：Industries like wind power generation or shipbuilding are still at the beginning of their booming development, power generation in general will also see a boom within the next years. With our strong organization combining Siemens presence close to our customers, with deep product and application know how as well as strong local production we expect to further develop our business in these and other industries. Providing the right state of the art products and systems and excellent services are of course essential to remain the key player in this market. 　　國(guó)內(nèi)工業(yè)領(lǐng)域如風(fēng)力發(fā)電及造船行業(yè)目前正處于起步并迅猛發(fā)展階段, 發(fā)電領(lǐng)域也將再今后幾年內(nèi)迅猛發(fā)展。基于西門子強(qiáng)大有效的組織結(jié)構(gòu), 貼近客戶的銷售和服務(wù)，豐富的產(chǎn)品和應(yīng)用經(jīng)驗(yàn), 以及強(qiáng)有力的本地化生產(chǎn)，我們期望進(jìn)一步擴(kuò)大和發(fā)展在上述及其他領(lǐng)域的業(yè)務(wù)。 　　為客戶提供最新開發(fā)的產(chǎn)品和系統(tǒng)以及出色的服務(wù)是保持在市場(chǎng)扮演重要角色的基本條件。 　　《控制與傳動(dòng)》：西門子大型傳動(dòng)涵蓋了交直流傳動(dòng)控制器、交直流電機(jī)，并結(jié)合本地化運(yùn)作，如銷售、服務(wù)、物流等，使客戶綜合受益，您覺得如此綜合的優(yōu)勢(shì)是否就能確保西門子大型傳動(dòng)的市場(chǎng)地位日益擴(kuò)大？ 　　By providing wide range of products of AC&DC drives and motors and localized business operation including sales, services, logistics, Siemens Large Drives bring benefit to customer. Do you think if the comprehensive advantages of Siemens can ensure continuous market share increase of LD? 　　Roland Ehrl先生：In the past years the market share of Siemens Large Drives in China has steadily grown driven by a powerful organization. We for sure need continuous improvement in all areas from product range to logistics and services. Siemens is a company well known for innovation and customer focus and with these strengths we will be able to maintain our position as the leader in the Large Drives market in China. 　　在過去的幾年里，西門子中國(guó)大型傳動(dòng)業(yè)務(wù)憑借西門子強(qiáng)有力的組織機(jī)構(gòu)取得了穩(wěn)定的增長(zhǎng)，當(dāng)然在產(chǎn)品供貨范圍、物流及服務(wù)等方面我們無疑都需要不斷改進(jìn)。西門子以技術(shù)開發(fā)及為客戶服務(wù)而著稱, 憑借這些優(yōu)勢(shì)，我們將會(huì)保持大型傳動(dòng)在中國(guó)市場(chǎng)的領(lǐng)先地位。 　　《控制與傳動(dòng)》：隨著中國(guó)能源和冶金工業(yè)的進(jìn)一步發(fā)展，西門子大型傳動(dòng)必將獲得更多的機(jī)會(huì)參與其中，但同時(shí)也必將面臨更多的挑戰(zhàn)和競(jìng)爭(zhēng)，您認(rèn)為西門子大型傳動(dòng)部是否具有更多的機(jī)會(huì)和市場(chǎng)？西門子大型傳動(dòng)將會(huì)以怎么樣的策略去對(duì)待？ 　　With further development of China energy and metallurgy industries, there surely will be a lot more opportunities for Siemens Large Drives, and also much more challenges and competitions. Do you think whether Siemens Large Drives will have more opportunities and gain bigger market share? What strategies will Siemens Large Drives take to face these challenges and competitions? 　　Roland Ehrl先生：The fast growing business requires having the right employees to support this growth with their know-how and experience. 　　Siemens company culture empowers the employees and motivates them to contribute to the success of our company. Business development requires continuous learning about applications, industries and market trends and we support this learning as a company policy. The power of our organization combined with our innovative products and services will give us the strength to face the future challenges in the Chinese market and further gain market share. 　　業(yè)務(wù)的快速增長(zhǎng)需要有具備豐富知識(shí)和經(jīng)驗(yàn)的員工支持，西門子的企業(yè)文化鼓勵(lì)并激勵(lì)員工把業(yè)務(wù)推向成功。同時(shí)，業(yè)務(wù)的發(fā)展又要求員工不斷的學(xué)習(xí)了解關(guān)于應(yīng)用，工業(yè)發(fā)展及市場(chǎng)走向等方面的問題，西門子把這些作為公司的一項(xiàng)激勵(lì)政策。我們強(qiáng)有力的組織結(jié)構(gòu)，加之不斷開發(fā)更新的產(chǎn)品和改善服務(wù)，使我們有能力面對(duì)極具競(jìng)爭(zhēng)力的中國(guó)市場(chǎng)并進(jìn)一步擴(kuò)大我們的市場(chǎng)份額。 　　《控制與傳動(dòng)》：西門子在去年推出了新的傳動(dòng)產(chǎn)品系列,并首先在國(guó)內(nèi)推出了SINAMICS G 150低壓?jiǎn)螜C(jī)傳動(dòng)變頻調(diào)速柜, 在變頻器市場(chǎng)上引起了客戶的廣泛關(guān)注，近期是否還有其他新產(chǎn)品即將推出？ 　　Siemens launched last year a new drives series and launched in Chinese market the SINAMICS G150, which arouse much attention in the market. Will there be any other new products launched in the near future? 　　Roland Ehrl先生：SINAMICS is the name of the new A&D drives family which will, within the next years, replace the current drives series like MICROMASTER, MASTERDRIVES or SIMOVERT MV. 　　SINAMICS G150 is a hige performance low voltage drives converter cabinet for for all single drive applications like pump,fan,compressor,conveyer belt, mixture,extruder, refiner,centrifuge,crane, etc.. 　　The chassis units SINAMICS G130 will be released to the market within the next few months. In the later time the low voltage system drives, SINAMICS S150 and S120 will follow. SINAMICS 是西門子自動(dòng)化與驅(qū)動(dòng)集團(tuán)的新的傳動(dòng)家族, 在未來的　　幾年, 它將取代現(xiàn)有的傳動(dòng)系列產(chǎn)品，如MICROMASTER, MASTERDRIVES 及 SIMOVERT MV。 SINAMICS G150是一款高性能單機(jī)變頻調(diào)速柜，它適用于所有單電機(jī)傳動(dòng)的應(yīng)用，如泵 / 風(fēng)機(jī) / 壓縮機(jī)、傳送帶、攪拌機(jī)、擠出機(jī)、研磨機(jī)、離心機(jī)和提升機(jī)等。 我們也將于近期在國(guó)內(nèi)推出SINAMICS G130裝置單元。之后, 西門子還將逐步推出低壓傳動(dòng)系列 SINAMICS S150 和S120等產(chǎn)品，來服務(wù)于中國(guó)市場(chǎng)。 　　《控制與傳動(dòng)》：西門子公司在日前完成了對(duì)羅賓康公司的整體收購(gòu)，業(yè)界普遍認(rèn)為這將進(jìn)一步加強(qiáng)西門子在工業(yè)驅(qū)動(dòng)領(lǐng)域的實(shí)力，您認(rèn)為驅(qū)動(dòng)力有多大？同時(shí)該收購(gòu)活動(dòng)將在不同的工業(yè)領(lǐng)域市場(chǎng)劃分會(huì)有一定的影響,會(huì)是什么樣的影響？但由于西門子大型傳動(dòng)的中壓變頻器與羅賓康產(chǎn)品屬于不同類型的結(jié)構(gòu)，且應(yīng)用領(lǐng)域有所區(qū)分，您覺得兩者的融合應(yīng)采取怎么樣的方式？ 　　Siemens has just finished the acquisition of Robicon recently, and it is widely believed that the acquisition will definitely enhance Siemens power in industrial drives area. How much do you think Siemens will be enhanced in the field of drives application? Besides, the acquisition will influence the market share in different industrial branches, what kind of influence will it be? Siemens medium voltage frequency converter has a different design to that of Robicon, and main application areas are different, how can they be best integrated into each other? 　　Roland Ehrl先生：With the acquisition of Robicon, Siemens has extended its product range and thus gained strength in the industrial drives market. In China Siemens has approximately doubled its market share in the medium voltage converter area. With the existing sales network of the former Robicon, we will be able to improve our market access to industries and customers who we could not approach successfully in the past. We will also be able to use cross selling opportunities with the extended product range and sales channels 　　西門子收購(gòu)羅賓康使得西門子的產(chǎn)品供貨范圍擴(kuò)大, 進(jìn)一步提升了西門子在工業(yè)驅(qū)動(dòng)領(lǐng)域的技術(shù)實(shí)力。 使得西門子中國(guó)中壓變頻器的市場(chǎng)占有率約增加了一倍。我們將保持羅賓康原有的銷售網(wǎng)絡(luò), 這將能夠更有效的開發(fā)以前未成功開發(fā)的領(lǐng)域和客戶。同時(shí)也能夠利用擴(kuò)大的產(chǎn)品范圍和銷售渠道有效的開展我們的業(yè)務(wù)活動(dòng)。 　　《控制與傳動(dòng)》：為了保證客戶的最大利益，西門子大型傳動(dòng)對(duì)于品質(zhì)要求非常嚴(yán)格，即使是本土化生產(chǎn)的產(chǎn)品也必須符合國(guó)際標(biāo)準(zhǔn)的產(chǎn)品質(zhì)量、與歐洲同步的技術(shù)開發(fā)及工藝，這就是西門子卓越的本地化生產(chǎn)能力。您認(rèn)為西門子在今后將如何進(jìn)一步倡導(dǎo)本地化產(chǎn)品？ 　　In order to best guarantee benefits of customers, Siemens Large Drives has strict control on product quality. Even the local produced products are in accordance with international standards, adopt to the updated development and technology of Siemens AG. This is the excellent local production ability of Siemens. How do you think Siemens should further develop the local production? 　　Roland Ehrl先生：It has been our strategy for many years to increase the product scope in our local production. With this policy we have been able to supply the German developed design and technology out of a Chinese production for the Chinese market. The Siemens Large Drives joint venture SEDL in Tianjin is the only company in China which can provide complete low voltage and medium voltage drives systems out of one factory. 　　We will continue with the localization of our products in the future to keep pace with the changing demand from the market and to provide the latest technology developed by Siemens made in China. 　　To support this localization Siemens is investing several 10s of millions Euro to build up a new factory for SEDL in Tianjin. In this new factory the manufacturing and office area will increase from 15,000 sqm at the current location to more than 50,000 sqm.The investment will provide better facilities for further localization of Siemens large drives. 　　幾年前我們就把擴(kuò)大本地化生產(chǎn)作為我們的發(fā)展戰(zhàn)略。在這一戰(zhàn)略的指導(dǎo)下, 我們已經(jīng)實(shí)現(xiàn)了在中國(guó)的合資工廠生產(chǎn)采用德國(guó)最先進(jìn)的設(shè)計(jì)和技術(shù)的產(chǎn)品, 為中國(guó)市場(chǎng)服務(wù)。西門子大型傳動(dòng)部在天津的合資公司西門子天津電氣傳動(dòng)有限公司是目前國(guó)內(nèi)唯一能夠在同一工廠生產(chǎn)中低壓傳動(dòng)系統(tǒng)的供應(yīng)商。 　　我們將進(jìn)一步加強(qiáng)本地化生產(chǎn)，以滿足市場(chǎng)不斷增長(zhǎng)的需要，同時(shí)也為市場(chǎng)提供采用西門子最新技術(shù)的本地化產(chǎn)品。為更有力的支持西門子本土化生產(chǎn)的發(fā)展, 西門子在天津西門子電氣傳動(dòng)有限公司投資了一千多萬歐元建造新廠房，新建辦公區(qū)及廠房面積將由原來的15,000平方米擴(kuò)大到50,000多平方米。這一舉措將為西門子大型傳動(dòng)產(chǎn)品的進(jìn)一步本地化創(chuàng)造更好條件。